Comparing Serviced Accommodation Management Companies in London: Which One Is Right for You?
If you own property in London, you’ve probably heard the buzz around short-term rentals—and for good reason. London’s a magnet for both tourists and business travellers all year round, which means high demand, premium nightly rates, and consistently strong occupancy. The returns can be significantly higher than traditional letting (2-4 times higher, to be exact), making it an attractive option for many investors.
Of course, the numbers look great—but choosing the right management company to help you get there? That’s the tricky part.
This article breaks down and compares some of the top serviced accommodation management companies in London, so you can figure out which one is the best match for your goals—whether you want a hands-off experience, maximum ROI, or just someone you can trust to look after your property properly.
A comparison of serviced accommodation management companies in London:
{Note: Want to see how Hostroo can help you maximise the income you earn on your London property through the servied accommodation model, book a discovery call: Book a call.}
1. Hostroo
Why use Hostroo?
We focus on getting you longer stays
At Hostroo, we focus on securing mid-term bookings—typically between 1 to 4 months—which gives you a powerful combination: the high nightly rates of short-term lets with the stability of longer stays. As mentioned earlier, our property owners typically make 2- 4x what they would make if they rented out their property.
This approach means fewer turnovers, reduced wear and tear, and more predictable cash flow. With your calendar booked out for weeks or months at a time, you can count on consistent income while still benefiting from strong pricing.
It’s an ideal setup for investors looking to maximise returns without the constant churn of nightly stays.
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No management fee under 40% occupancy
At Hostroo, we think it’s only fair that you get what you pay for. If your property isn’t getting booked, why should you still be paying a management fee?
That’s why we have a simple rule: if occupancy falls below 40% in any month, we won’t charge you. It’s our way of sharing the load, especially during quieter seasons. We only do well when you do well, and that’s how it should be.
A family-run approach that puts you first
With Hostroo, you’re never just another listing on a spreadsheet. As a family-owned and family-run business, we treat your property like it’s our own—checking in on it regularly, staying ahead of maintenance issues, and keeping things running smoothly.
We also work with you flexibly. Whether you prefer regular updates or just want us to get on with it, we’ll adapt to your style. There’s no minimum contract—it’s a partnership, not a tie-in. So if you ever decide to sell the property or switch to a different rental model, you’re totally free to do so.
We take the time to build real relationships—with you and with our guests. That means more repeat bookings from people who respect your space, and a service that feels personal, not corporate. When you work with us, you get a tailored, hands-on experience where your property always comes first.
Proactive listing management that maximises your earnings
At Hostroo, we don’t take a “set it and forget it” approach. We’re hands-on with your listing, constantly refining it to help you earn more. From testing out different titles to refreshing your photos and tweaking the description, we make sure your property stands out.
We also don’t rely on a fixed nightly rate. Instead, we use smart pricing tools that adjust based on market demand—so you’re earning more when demand spikes, and staying competitive during quieter periods. Our goal is simple: to keep your calendar full and your income steady, with no missed opportunities.
{Note: Want to learn more? Book a discovery call and see how we can help maximise your earnings! Book a Discovery Call here}
Get transparent earning reports
With Hostroo, what you see is what you get. Each month, you’ll receive a straightforward report showing exactly how much your property earned and any costs involved—no fine print, no unexpected charges. We don’t believe in confusing contracts or hidden fees. Just transparent, honest communication so you always know where your money is going and how your property is performing.
London-Based Experts Who Know the City Inside Out
What sets Hostroo apart is our deep, local knowledge. Unlike many other management companies, we’re not a nationwide platform — we live and breathe London every day. That means we understand which neighbourhoods are on the rise, which companies are bringing in relocating employees, and how to make the most of key London events like Wimbledon, the Chelsea Flower Show, or even the buzz around Notting Hill Carnival. By tailoring our strategies to London’s unique market, we help your property stand out and attract the right guests year-round.
Try risk-free for 3 Months
We want you to feel confident in choosing Hostroo, which is why we don’t tie you down with lengthy contracts right away. You can test our service with a 3-month trial period—no strings attached. If it’s not the right fit, simply cancel anytime within those first three months, no questions asked. After the trial, our agreement continues on a flexible rolling basis, with just 30 days’ notice needed if you decide to move on.
Want to learn more? Book a discovery call and see how we can help maximise your earnings! Book a Discovery Call
What others say
Frequently Asked Questions
What are the costs associated with Hostroo’s management? ↓
Hostroo charges a management fee only when your property’s occupancy exceeds 40%. If occupancy is under 40% in any given month, there is no management fee. Additional costs (e.g., cleaning, maintenance, utilities) are billed at cost and itemized on your monthly statement.
How much revenue can I expect from my serviced accommodation in London? ↓
By focusing on mid-term stays (1–4 months), Hostroo clients typically achieve 2–4× the income of a standard long-term let. Actual returns vary by neighbourhood, seasonality, and property type, but our performance optimisation targets maximum yield year-round.
What property checks are required before onboarding? ↓
Before onboarding, Hostroo conducts:
- A full inventory and condition report
- Health & safety inspection (smoke alarms, CO detectors, fire extinguishers)
- Basic maintenance review (plumbing, electrics, paintwork)
- Photography and staging consultation (if needed)
How does Hostroo vet guests? ↓
Guest vetting includes:
- ID verification (passport or driver’s license for UK and international guests)
- Background check against our internal guest blacklist (no-show history, prior damages)
- We take a deposit from all guests unless the booking channel covers it. For example, channels like Airbnb offer a host guarantee for additional protection.
- Simple questionnaire to confirm purpose of stay and number of occupants
What is the minimum contract length? ↓
Hostroo offers flexible, month-to-month management contracts. However, we recommend a minimum 3-month partnership to fully optimise pricing and establish mid-term bookings. This is a partnership - you are free to stop the contract any time.
Is there an onboarding fee? ↓
Hostroo does not charge a separate onboarding fee. All setup tasks—photography, listing creation, initial property inspection—are included in our standard service and recouped via the management fee once your first month exceeds 40% occupancy.
What is Hostroo’s management fee structure? ↓
Our fee structure is tiered by occupancy:
- Occupancy < 40%: 0% management fee
- Occupancy ≥ 40%: 20% of monthly revenue
Want to maximise your property’s income? Book a discovery call today, and we’d be happy to show you how you could 2-4x your property’s earnings: Schedule a Discovery Call.
2. Pass The Property
Pass The Property provides full-service short-let management across London, including furnishing, listing creation, guest communication, cleaning, and maintenance coordination.
Key Benefits
Offers turnkey furnishing packages for properties that require staging.
Distributes listings across major OTAs (Airbnb, Booking.com, VRBO) and its own direct-booking site.
Provides 24/7 guest support and check-in coordination.
Key Features
Dynamic pricing engine that updates rates daily.
In-house cleaning team that services multiple properties via subcontracted cleaners.
Revenue reporting dashboard with basic occupancy and revenue metrics.
3. GuestReady
GuestReady is a global short-let management company operating in London, offering end-to-end property setup, listing management, guest services, and compliance.
Key Benefits
No upfront setup fees; costs are recovered through ongoing management fees.
Handles licensing and safety compliance (e.g., HMO licenses, fire safety certificates).
Provides a single account manager for property-related queries.
Key Features
Automated smart-lock integration for contactless check-in.
Housekeeping coordination through a proprietary scheduling system.
Monthly financial reports covering revenue, occupancy, and expense summaries.
4. The Right Property Group
The Right Property Group manages serviced apartments in London, focusing on higher-end, design-forward properties with a mix of corporate and leisure guests.
Key Benefits
Interior design service to reposition properties as “boutique” offerings.
Partnerships with relocation agencies and corporate travel desks.
Key-holding service with secure off-site storage.
Key Features
On-staff design team for furniture sourcing and layout optimization.
24/7 guest concierge line for booking extras (e.g., cleaning, groceries).
Quarterly performance workshops reviewing rate parity and competitive set.
5. Pass the Keys
Pass the Keys is a UK-wide short-let operator with dedicated London teams organized by borough, offering property management, guest services, and maintenance.
Key Benefits
Month-to-month contract terms with 30-day notice period.
Dedicated revenue managers who adjust nightly rates based on local events.
Negotiated maintenance rates for plumbing, electrical, and cleaning services.
Key Features
Custom microsite creation for direct bookings.
Virtual staging photography for unfurnished or vacant properties.
Inventory management system tracking linens, consumables, and maintenance logs.
6. HelloGuest
HelloGuest provides a tech-driven short-let management service in London, combining property setup, pricing algorithms, and guest management.
Key Benefits
AI-based dynamic pricing for nightly rate adjustments.
Branding support including logos, printed materials, and digital guest guides.
Sustainability initiatives such as eco-friendly cleaning and energy-efficient amenities.
Key Features
Integration with smart home devices (thermostats, lighting).
Automated guest messaging system for review solicitation.
Mobile app for owners to monitor bookings, revenue projections, and calendar updates.
Conclusion: Best Serviced Accommodation Management Companies in London
Why Use a Management Company?
Hands-Off Income: You avoid late-night guest calls, emergency maintenance, and the endless back-and-forth of messaging.
Optimised Revenue: Professionals use data-driven pricing, dynamic channel distribution, and seasonal insights to secure the highest possible ADR and occupancy.
Legal & Compliance Guarantee: London’s regulations (HMO licenses, safety certificates, council permissions) are constantly evolving. Management companies stay on top of these so you don’t get hit with fines.
Guest Experience Excellence: Higher reviews translate to better visibility on Airbnb, Booking.com, and other platforms—fuelling a virtuous cycle of bookings and earnings.
Why Hostroo Is the Best Option for You
No Management Fee Under 40% Occupancy: You’re not out of pocket during slower months.
Family-Owned, Family-Run Ethos: You won’t be a faceless account in a corporate portfolio. We treat your home as if it were our own—inspecting, cleaning, and maintaining proactively.
London-Centric Expertise: We live and breathe London trends. Whether it’s a pop-up festival in Hackney or a corporate relocation boom in Canary Wharf, we know how to position your property for maximum revenue.
Longer Stays = Predictable Cashflow: By focusing on mid-term lets (1–4 months), we reduce the stress of constant turnover and cleaning costs, leading to a smoother, steadier income stream.
Performance Optimisation: Dynamic pricing algorithms, targeted marketing funnels, and regular strategy reviews mean we’re continuously fine-tuning performance—so you don’t have to.
Ready to see how much your London property could earn? Book a discovery call with Hostroo today and let’s unlock your property’s full potential—hassle-free and high-yield.
